RESILIENCE OF FRANCHISE SYSTEMS IN THE UNITED STATES AND POLAND TO SHOCKS ON THE EXAMPLE OF THE COVID-19 PERIOD
The article deals with the issue of franchise as a distribution system.Participation in such systems brings many benefits, both for franchisors and franchisees.Still, the uneven bargaining power of the parties is significant, and effective actions require mutual trust and a certain autonomy of the parties.The work aims to determine how franchise sy